The concept of jewelry is old as time, dating back approximately 25,000 years! It’s a universal thing that appeals to men and women of all ages and cultures, allowing us to express our individuality and unique style. So, it’s no surprise that the online jewelry industry hit $28.68bn in 2022! Further research shows that the global e-commerce jewelry market will be valued at $58/9bn by 2027. With a promising future, this industry is packed with exciting business opportunities. But as the online jewelry market thrives, competition is growing fierce. So, if you’re planning to establish or expand your jewelry business online, it’s essential that you create a robust e-commerce strategy. To help you out, we’ve created a comprehensive guide to build your online store:
Before discussing the steps to creating an e-commerce strategy, let’s discuss its benefits:
The online jewelry market is poised to grow by $36.23 billion between 2022 and 2027, growing at a whopping 15.55% CAGR. This expansive market involves multiple trending brand niches, including affordable fashion, body, plated, handmade, delicate, vintage, and fair-trade jewelry.
But to ensure your e-commerce strategy enjoys a competitive advantage, you must stay up-to-date with the latest industry trends. These include:
Let’s now explore the steps to building a robust e-commerce strategy:
Ensure you select the perfect e-commerce platform for your jewelry business by considering the following factors:
Moreover, we recommend having an e-commerce consultant who better understands the industry, stays up-to-date with the latest market trends, and creates strategies and plans. That way, you can gain a competitive advantage over your competitors.
Creating an easy-to-use navigation system and a user-friendly interface is essential to attracting customers. In fact, research shows that 38% of website visitorsdon’t engage with a website if the content is unappealing.
The next step is to develop your website once you finalize your design. Ensure your website is mobile-friendly, appealing, fast-to-load, and secure.
When selling online jewelry, pricing, and payment options is crucial to attracting customers. Ensure you select a payment gateway that is dependable, easy to use, secure, and accepts various payment methods.
For instance, your desired secure payment gateway might accept PayPal, Stripe, Square, Amazon, Apple Pay, and American Express.
Protect your customer from data theft and cybercrime risks by encrypting sensitive data. You can use 256-key bit length encryption and multi-step authentication to secure email data and file-level encryption.
In addition, jewelry online sellers should take regular data backups in a hard drive or cloud to store the backups and minimize the risk of losing confidential data.
Capture your target audience by putting your jewelry in the spotlight:
Research shows that 90% of shoppers evaluate a brand’s product photographs before purchasing. So, add attention-grabbing product photos to captivate your target audience.
Consider using a professional camera and white background to capture eye-catching images.
Ensure you organize your website based on product categories to promote ease of navigation. You can also filter your jewelry on price, color, and type.
Enhance your product photos by adding SEO-friendly and informative product descriptions. In addition, to incorporate specifications to add value to the buyer.
Improve your customer’s buyer journey by following these steps:
Here’s the truth: your content is no good unless you promote it. Here’s how this works:
Capture new customers and foster loyalty by creating a robust digital marketing strategy. Incorporate multiple marketing and advertising channels, including content marketing, paid search, SEO, and email marketing!
Take advantage of social media apps like Facebook, Instagram, Twitter, and Pinterest to create bite-sized videos and attractive posts that engage users.
Another excellent way to engage and retain customers is to run an automated email marketing campaign. To capture potential customers, you can use thank you, introduction, abandoned cart, and discount emails.
Jewelry inventory and fulfillment are vital to predicting buying patterns and meeting customer needs. Tackle your jewelry inventory by following these steps:
Encourage customers to choose your brand by cultivating brand trust and credibility through the following steps:
Big data analytics transforms the jewelry industry by identifying buyer patterns, optimizing inventory, and enhancing website performance. With insightful analytics, you can:
As a result, you can optimize your website, attract prospects, and enhance your e-commerce strategy!
Ensure your e-commerce jewelry store’s future is shiny by staying up-to-date with emerging e-commerce trends. It includes embracing state-of-the-art technologies like AI and AR to provide virtual try-ons, identify buyer patterns, and more!
Furthermore, your jewelry brand can enrapture and engage loyal customers through innovation and continuous improvement.
A robust e-commerce strategy can revolutionize your online jewelry brand, from creating a stunning website and managing inventory to investing in tech and adopting future trends. Follow the discussed steps to implement a robust e-commerce plan that ensures sustainability and success.
If you’re ready to thrive in today’s competitive jewelry market, Jewel 360 is your one-stop solution! Our innovative jewelry POS system can take the stress of managing, reporting, and uploading orders off your shoulder while increasing sales!