Retail displays are a major part of visual merchandising — and they shouldn’t be thrown together on a whim.
Visual merchandising makes your jewelry stand out and influences purchases — in fact, 73% of customers say that great visual merchandising brings them back to a store and makes them spend 20% more time shopping.
So, when it comes to retail store jewelry displays, every detail counts. Have you ever noticed how jewelry displays often have bright lights that make the stones sparkle and dance? If you’ve ever found yourself staring in awe, there’s a reason. That effect is intentional.
Jewelry is often tied to deep emotions — and sentiment has a dollar value. What that value is in number form depends on the person, and the impact of your retail store jewelry displays.
In this blog, we’ll go over how to pick the right retail store jewelry displays and share some top vendors who can make your vision a reality.
It’s estimated that 80% of what we perceive comes from sight alone. So, when it comes to designing retail store jewelry displays, it’s okay to be a little shallow — looking good matters.
While unique designs are great, there’s a reason high-end jewelry stores often have similar displays — like locked large glass cases, exceptional lighting, and professionally-dressed staff. It’s all about creating a perception, and you need the right tools to pull it off.
Before we jump into the top vendors, let’s talk about how to choose the right display cases and tools for your store.
When displaying valuable items like jewelry, security is always top of mind. Choose display cases that offer both visibility and protection. Glass cases with locking mechanisms or display cabinets with built-in alarms keep your inventory safe, while still allowing customers to get a close-up view of your pieces.
Many retail store jewelry displays come with traditional barrel locks and keys — but these are easily lost, stolen, or even broken. Consider upgrading to smarter locking solutions. There are high-end security options that can be retrofitted to existing glass cases, giving you a secure, traceable alternative to old-fashioned locks. This extra layer of security protects your inventory without hurting the look and feel of your store.
Lighting can make or break a jewelry display. The right lighting makes gemstones sparkle and catches the eye of potential customers. Look for display cases with built-in LED lights or adjustable lighting options.
Halogen lamps are another great option — they give off bright, focused light that makes jewelry pop and highlights their sparkle. Just be mindful of positioning to ensure you’re showing off your pieces without creating unwanted reflections or shadows.
Not all jewelry pieces are the same, so your displays need to be able to adapt. Opt for adjustable display cases or modular displays that can be customized. This allows you to fit different types of jewelry — from delicate rings to chunky necklaces. This flexibility with your cases helps you display various collections while maintaining a cohesive look.
The materials you choose for your jewelry displays play a role in the overall feel of your store. Velvet-lined cases and polished wood accents can add a luxurious touch, while sleek, modern materials like glass and metal are perfect for a contemporary vibe.
Since most jewelry displays are made of glass, make sure the glass is tempered. Tempered glass is stronger and safer, which reduces the risk of shattering if it’s ever impacted. Choose materials that complement the style of your jewelry and the mood you want to set in your store.
Efficient use of space is key, especially in smaller stores. Look for display cases that help you organize and showcase your jewelry without overcrowding. Consider vertical cases or wall-mounted options that allow you to display more pieces in a smaller footprint. A well-organized display gives customers more to see without feeling cramped.
Choosing the right jewelry display equipment changes the way customers experience your store. By taking into account security, lighting, flexibility, and space, you create a display that not only looks great, but functions well for you and your customers, too.
Now that you have an idea of what to look for, let’s explore the top seven vendors who can bring your vision to life.
Since you have the tips for picking the right jewelry displays, let’s look at some of the top vendors. Keep in mind that vendors generally fall into two categories. The first are fixture builders, who create the display cases themselves. The second are display accessory suppliers, who provide smaller pieces like busts, trays, and stands to showcase your jewelry.
Whether you’re looking for a custom-built case or unique accessories to make your pieces shine, these vendors give you the tools you need to upgrade your store’s presentation.
These vendors are your go-to sources for the physical cases and structures that showcase your jewelry. They offer a variety of options, including large, ready-made glass cases or custom-designed fixtures tailored to your store’s specifications.
Founded in 2000 and owned by Mick Suter, JMJ, Inc. has earned a reputation for its commitment to quality and customer satisfaction. With over two decades of experience, they specialize in high-end, custom-built jewelry fixtures and display cases. Their team of skilled craftsmen ensures that each piece is made to the highest standards, creating displays that elevate your store’s aesthetic and functionality.
From the initial concept to the grand opening, JMJ, Inc. is there every step of the way. They work closely with you to turn your vision into reality by offering services like store layout design, engineering, and project management.
JMJ, Inc. also handles on-site installation, making sure everything is completed on time and up to your standards. With their expertise, you can create a memorable space that highlights the beauty of your jewelry and leaves a lasting impression on your customers.
Why it stands out:
Perfect for: Jewelry stores seeking a personalized, premium display solution.
Penbo Display is a leading supplier specializing in high-end, custom-built display cases designed to elevate the look of your jewelry store. With over 20 years of experience, they offer luxurious, made-to-order fixtures that cater to stores wanting to make a bold statement. Their custom designs allow you to create a unique shopping experience, with an emphasis on attention to detail and quality craftsmanship.
From concept to completion, Penbo Display provides a one-stop service with a professional team handling everything from consultation and design to engineering and installation. With a 25,000 m² production facility and expertise in custom fixtures, they make sure that your jewelry displays are crafted exactly how you want them. If you can invest in top-tier, custom-built displays that upgrade your store’s presentation, Penbo Display is an excellent choice.
Why it stands out:
Perfect for: Jewelry stores that want to invest in high-quality, luxurious display cases.
Jewelry display accessories are the secret to bringing your display to life. They add that extra flair to make your jewelry pop and help create a more inviting shopping experience.
Materials like velvet, linen, and leather give your displays a touch of luxury, while also giving you practical ways to showcase your pieces. Necklace busts give necklaces a natural, elegant shape, while ring finger displays highlight each ring’s special design. Jewelry boxes add sophistication and keep your pieces safe and secure.
All these accessories play a key role in keeping your store looking polished and professional, while making your jewelry more irresistible to customers.
Etsy knows what they’re doing when it comes to unique, handcrafted jewelry display accessories. Sellers on Etsy offer one-of-a-kind pieces that add a personal touch to your displays. You can find everything from velvet ring boxes to custom display trays that are perfect for showing off your pieces in a distinct and memorable way. If you’re hoping to bring something special to your store that reflects your style, Etsy is the place to go.
Why it stands out:
Perfect for: Stores that want one-of-a-kind, customizable display accessories to complement their jewelry.
Display Warehouse has a massive selection of jewelry display accessories that are perfect for any store. If you want classic velvet-lined ring holders or sleek, modern metal necklace stands, they’ve got you covered. They offer affordable, reliable options that can make your displays as functional as they are stylish.
Why it stands out:
Perfect for: Stores that need a solid selection of display accessories at a good price.
Faire connects independent retailers with some of the most one-of-a-kind jewelry display accessory suppliers. If you’re after something special that makes your store stand out, Faire has plenty of customizable, boutique-style options. The platform is straightforward, and you can easily find items that fit your store’s vibe.
Why it stands out:
Perfect for: Small businesses or boutiques looking to turn heads with distinctive display pieces.
Gems on Display offers a solid mix of traditional and modern display accessories, like velvet-lined trays and elegant display busts. They cater to a wide range of budgets, so you have options for every price point. Whether your jewelry store needs something simple or a bit more elegant, Gems on Display has plenty to choose from.
Why it stands out:
Perfect for: Stores that want great quality, versatility, and options for all budgets.
Stuller is a top name in the jewelry industry, and they supply some of the best jewelry display accessories around. From trays to cases to storage options, Stuller’s accessories are all about protecting and showcasing fine jewelry in the best possible way. Their reputation for quality is hard to beat, and they have everything you need to display your pieces with care.
Why it stands out:
Perfect for: High-end stores looking for top-tier display accessories that ensure both durability and elegance.
Choosing the right display accessories can completely transform how your customers perceive your jewelry. Whether you’re adding a few key pieces to strengthen your store’s vibe or outfitting your display with premium accessories, the vendors listed above offer high-quality options to suit any store’s needs.
By carefully selecting the best display pieces, you create a space that not only showcases your jewelry, but elevates the entire shopping experience for your customers, too.
Jewelry displays have a big impact on how customers experience your store. When they’re well-designed and have a high-end look, they build trust with customers who may not usually spend a lot on sentimental items. It’s important to get them right.
Jewel360 is a POS system designed specifically for jewelry stores. Our all-on-one software solution helps you manage your inventory with precision by tracking each piece’s type, value, and status.
With custom tag layouts, you can easily create attractive and informative tags that match your store’s style — and the simple graphic interface allows you to customize the tags with details like product name, price, metal type, and more. This ensures your displays look professional and give your customers all the information they need to make confident purchasing decisions.
Jewel360 also keeps your inventory organized, so your displays are always accurate and up to date. With tools like reputation management and marketing features, you can pair promotions with specific displays and highlight top-rated items, attracting more attention to key pieces.
Ready to build a jewelry display that truly shines? Schedule a free demo of Jewel360 today.