Does eCommerce hurt offline businesses? It would be easy for retailers to make that assumption based on the fact that today's consumers seem to favor online shopping. As of 2015, data from comScore indicated that, in the US, eCommerce accounted for at least 12.4% of...
As a blog for small retailers, we do a lot of articles about offering value to customers. Why? What retailer–from tiny internet start-ups to huge national chains–doesn't want high value customers who are loyal, willing to spend their hard earned money with your brand,...
Many small businesses continue to stick with the same traditional advertising methods they have always used instead of taking advantage of online marketing. “You have to stay up to date with the times,” says Tech.Co. "If you continue to rely on outdated marketing...
It shouldn’t come as much of a surprise that your website is an invaluable marketing tool for your business. After all, the first thing people do when they want to learn about a brand or its products is to type their query into their search engine of choice, right?...
Nothing's more frustrating than knowing your customer can afford the product you're helping them with but they aren't budging because they're too laser-focused on the price. According to Entrepreneur, what you need to keep in mind is that while your customer may be...