Every successful jewelry store has a few key things in common, and one of those things is product presentation.
A smart jewelry store owner understands that organized pieces are easier to browse and can positively influence customer purchasing decisions. When your store looks professional and your pieces are appropriately showcased, customers will perceive higher value and be comfortable spending more.
You need displays that look stunning, function flawlessly under daily use, and fit within your budget — but we know finding suppliers who understand the jewelry industry's unique needs can feel overwhelming.
That's exactly why we've created this comprehensive guide to the top vendors for jewelry display trays. You'll discover trusted suppliers across every price range, learn what to expect for your investment, and understand how the right displays can boost your bottom line.
The way you present your merchandise impacts your sales figures. When customers walk into any store, they’re making split-second decisions about quality and value based on what they see. You need your displays to be attractive and well-organized if you want to keep your foot traffic from turning around and heading to a competitor.
On the flip side, incredible visual merchandising can boost your conversion rates. When your pieces are displayed in a way that looks professional and elegant, customers are more likely to try on pieces (and fall in love with them).
Your jewelry store needs several different tray types to succeed. In your search, you’ll be looking for:
Related Read: 10 Visual Merchandising Tips To Increase Jewelry Retail Sales
With these basics in mind, let’s explore some of the top vendors for jewelry display trays.
The first type of jewelry display supplier to explore is an industry-focused supplier. These vendors are a great fit for established stores looking for professional-grade displays with the high-end look your customers expect.
Options:
Pricing: On average, these specialty jewelry display suppliers offer products ranging from $3 to $32 for basic trays. You'll also benefit from bulk pricing options and access to specialized materials like anti-tarnish linings when you partner with one of these suppliers.
Related Read: How To Display Jewelry in a Retail Store: 11 Fresh Ideas
Another option for your jewelry display trays is a generic retail supply company. These vendors serve retailers across multiple industries, meaning they don’t specialize in jewelry displays but have broad expertise in general retail and merchandising. This can help you with your product strategies.
Options:
Pricing: These vendors typically charge $5 to $40 per display tray, depending on size and material. This slightly higher price point comes with some advantages in terms of volume discounts and flexible return policies.
Another option you can explore is a high-end display supplier. These premium suppliers deliver displays designed to be just as showy as the products they’re holding, so they’re a good fit for luxury retailers, bridal specialists, and other boutique-style stores.
Related Read: How To Market a Jewelry Store: 7 Tips & Tools
Options:
Pricing: These options will be pricier, with displays costing upwards of $50. They’re an investment, but might be the right fit for a store that caters to high-end clientele or regularly showcases unique designer collections.
Last but not least, you can explore some budget-friendly options for jewelry display trays. These suppliers provide starter displays to get new stores up and running with great jewelry store design without breaking the bank on displays and shelving.
Options:
Pricing: Prices for jewelry display trays and other shelving options from these sellers are generally under $20 and often under $10. Cheaper isn’t always better, but the budget-friendly options can be a strong pick for stores with evolving styles looking to test out a few different looks or new businesses just getting started.
Related Read: 7 Jewelry Store Management Best Practices
We’ve covered several strong options for where to source jewelry display trays for your store, but how can you choose the right trays once you begin your search? There’s no shortage of options on the market, so you need to take steps to pick the right option for your business.
The right tray choice will complement your store and your pieces and speak to your ideal customer. Understanding the finishes and styles that work best for each jewelry category will help you maximize your sales potential. Consider:
Matching your display choice to your jewelry type helps you create the shopping experience and in-store marketing your customers expect and, hopefully, help them feel comfortable making a purchase.
The right jewelry display is critical to your store’s operations, but it’s just the beginning. If you want to run a profitable jewelry business, you need the tools and technology to connect your visual merchandising efforts with the rest of your business operations.
The first tool you need to invest in is a modern inventory management system. You want a robust system with real-time tracking that allows you to track which pieces are displayed (and where). These features help you ensure nothing gets misplaced and give you the data you need to evaluate how effective your displays are. You can use this data to adjust your displays and see what moves more stock.
You also want to invest in customer relationship management (CRM) and sales analytics tools. These features help you build customer loyalty and make better merchandising decisions for your store, taking the guesswork out of store management.
For stores handling custom work, you need an efficient work order management tool. These systems connect your front-of-house displays to your workshop. Look for a system with built-in appraisal documentation to ensure you’re keeping track of your most valuable pieces throughout the ordering, crafting, and sales processes.
Rather than investing in half a dozen different tools, your best bet is to implement an all-in-one point of sale (POS) system with built-in inventory management, sales reporting, work order management, and more.
Quality jewelry display trays are an often-overlooked but crucial part of your store’s success. When you present your products in an organized, professional manner, customers respond by making more purchases more quickly.
While the right jewelry display strategy is important, you can’t run a profitable store without the right systems. That’s why step one to mastering your jewelry display game is to invest in the right POS and inventory management tool.
When you have one all-in-one tool that tracks inventory across specific display locations, manages customer relationships, and provides insights into which merchandising strategies actually drive sales, you're operating on a whole different level.
Jewel360's comprehensive approach to jewelry store management offers all the tools you need to manage appraisals, track work orders, integrate with Jewelers Mutual, and run automated marketing campaigns that keep customers coming back.
Ready to elevate your jewelry store with professional displays and the POS system to manage it all? Schedule a demo with Jewel360 today.