How To Design a Jewelry Store: 7 Ideas, Tips, & Tools

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A jewelry store should be as visually stunning as the gems on its shelves.

When customers buy jewelry, they’re looking for high quality. But before they get a close look at the jewelry items you offer, they see your storefront, branding, and decorations — and start to make a judgement about your business. To create a good first impression, you need a sleek, well-designed jewelry store that immediately communicates your aesthetic.

Whether you want to communicate luxury, affordability, or innovation, an expertly-designed store gives you credibility in the eyes of customers. In this blog, we’ll explain how to design a jewelry store to draw in customers, create a great shopping experience, and increase sales.

1. Find Your Brand Identity

Your business needs a cohesive identity. This includes the kinds of jewelry you sell, your logo, the colors used in your store, and the service you provide to customers. These elements combine to create a reputation for your store, so make intentional choices to build the best reputation you can.

First, determine what kind of jewelry you want to sell. A few examples include:

High-end
Affordable
New
Used
Rare
Lab-grown

The type of jewelry you sell has a strong influence on your brand identity and how you present your business. For example, if you sell new, high-end jewelry, you want a pristine, luxurious storefront that emphasizes quality. If you’re selling more affordable jewelry, you want to establish a warm, inviting atmosphere that makes customers feel welcome.

Logos and colors affect your brand identity, too. Jewelry stores tend to use neutral colors like white, black, gray, and brown paired with professional-looking lettering. Do your best to match the visual environment of your jewelry store to your products. Your website and social media presence should mirror the design of your store, so your brand is recognized by in-person and online customers alike.

2. Organize Your Jewelry Store

The layout of your jewelry store is important for managing the flow of customers. When a customer enters your store, it’s helpful to have a logical path to follow — whether they’re aware of it or not. A sensible flow encourages customers to browse, which allows them to see all the jewelry you offer.

These are a few popular layouts for a retail store:

Freeflow: In a freeflow layout, items are placed on stations spread freely throughout the store. Without a specific path, customers move freely from station to station around the store to see what’s displayed on each one.
Grid: In a grid layout, parallel shelves or displays are spaced geometrically, creating aisles for customers to walk through as they browse products.
Loop: A loop layout creates a continuous path for customers to walk that leads them through your entire store. This layout may have multiple loops, but the customer can follow the path to see all the jewelry items on your shelves.

While a grocery store or clothing store might have high shelves that split up a room, jewelry stores tend to have low shelves and displays. This opens up the room and allows customers to get a quick glance of all of your products. Regardless of which layout you choose, shelves and displays that are low to the ground keep your jewelry store feeling open, easy to navigate, and welcoming to customers.

3. Use Lighting To Highlight Jewelry

Lighting is a crucial part of the atmosphere you create in your jewelry store. It’s important to properly light jewelry items, so customers see the fine details and each gemstone’s brilliance.

These are a few types of lighting to consider for your store:

Ambient: This refers to the general lighting of your entire store. Try to find the right balance — you want to see the products without it feeling too bright.
Accent: This type of lighting is meant to draw customers’ eyes toward a specific section of your store. It can be used to emphasize new arrivals, window displays, or products that are on sale.
Task: Task lighting offers more light for functional purposes within your store. If you do jewelry repair, you may need additional lighting in this area. You can use task lighting in storage areas or around the store’s signage to increase visibility, too.

While customers may not knowingly think about the lighting in your jewelry store, it goes a long way to create a properly-lit space. Your customers want to be in a space that has pleasant lighting — which will help increase your sales

4. Create Engaging Displays

The display cases you use to present jewelry items are another important part of your jewelry store design. They should match the rest of your store and be sturdy enough to avoid falling over. Try grouping together displays of a certain kind of jewelry — like seasonal jewelry, for example — to draw interest to them.

Routinely changing and rotating displays keeps your jewelry store’s design from going stagnant. New arrivals and other jewelry highlights should be closer to your store’s entrance. As you begin selling new products, you can move more familiar items farther back in your store. If the store always looks the same, customers can lose interest.

5. Ensure Comfort and Accessibility

It’s helpful to include furniture in your store for people to sit while they wait or to try on jewelry. Sitting in a comfortable chair rather than standing causes people to spend more time in your store, which makes them more likely to make a purchase.

Remember: Consider accessibility in your jewelry store. For example, a customer with a wheelchair needs to comfortably navigate the sales floor. Create wide aisles and pathways to accommodate customers with accessibility needs.

6. Implement Security Measures

Because jewelry stores can be a target for theft, take the time to prepare your store with the necessary security equipment. Install secure locks on every entrance and exit. Smart locks can be accessed from a web-enabled device, allowing you to lock and unlock your store from anywhere.

Cameras are also helpful in the event of an attempted burglary. Setting up cameras on the interior and exterior of your jewelry store helps you monitor threats and records evidence if a break-in occurs.

As you add locks, cameras, and other security devices to your jewelry store, try to use equipment that blends into its surroundings. Use a white camera against a white background, for example. By doing this, you keep the aesthetic appearance of your store and also promote safety by making the camera less visible.

7. Ask for Feedback

If you’re at a loss for how to design your jewelry store, or if you’re unsure how effective its design is, ask for feedback. You can gather customer feedback by sending out a survey or asking customers to leave you a review online. Email and text messaging are good methods to send out these requests.

In gathering feedback, ask questions like:

What is your impression of the store?
How would you describe the store to a friend?
Would you change anything about the store?

Read and consider the feedback you receive. While not every piece of feedback holds the same weight, some suggestions may benefit you. If you receive the same piece of feedback often, give it extra consideration. As you listen to your customers, you identify changes that can improve your jewelry store’s design and your customers’ experience.

How To Design a Jewelry Store With Jewel360

Learning how to design a jewelry store requires research, creativity, and an understanding of your customers’ needs. A great jewelry store design incorporates branding, colors, organization, lighting, and displays. Remember to add furniture and security equipment, and make sure your store is accessible. As you implement design changes, ask for feedback from customers, so you can better serve them.

When a jewelry store is designed well, it runs smoothly. But to keep your store running efficiently, you also need a point of sale (POS) system. Jewel360 is an all-in-one cloud-based POS system designed specifically for jewelry stores. It includes a full suite of features to help you run your business, including payment processing, inventory management, e-commerce, and website tools.

To learn more about Jewel360, schedule a demo today!