Hub for small to medium sized jewelry businesses to learn how to grow in-store foot traffic, website traffic, and increase sales through omni-channel retailing.
How do you maintain customer loyalty? If you said maintaining a CRM database, offering a loyalty rewards program, and using social media, you’re not alone—lots of marketers use these same traditional channels. The problem is, loyalty is getting hard to come by. Not...
Did you know that about 20-30% of shoppers prefer to shop online? That's the word from The Retail Doctor who points out that this statistic indicates that when people go out shopping, it’s not something they have to do, it is something they want to do. It also means...
Does eCommerce hurt offline businesses? It would be easy for retailers to make that assumption based on the fact that today's consumers seem to favor online shopping. As of 2015, data from comScore indicated that, in the US, eCommerce accounted for at least 12.4% of...
As a blog for small retailers, we do a lot of articles about offering value to customers. Why? What retailer–from tiny internet start-ups to huge national chains–doesn't want high value customers who are loyal, willing to spend their hard earned money with your brand,...
There's a lot of negativity surrounding the meteoric rise in popularity of selfies. Many people view the Millennial generation as vapid or self-centered when they see how many selfies are posted each day (millions, for the record). However, selfies are one fad that's...
Many small businesses continue to stick with the same traditional advertising methods they have always used instead of taking advantage of online marketing. “You have to stay up to date with the times,” says Tech.Co. "If you continue to rely on outdated marketing...
What is a point-of-sale system? The primary goal of running a business is to make sales. For ages making that sale has revolved around the cash register. However, today’s business owner needs more than a simple register to complete transactions. Your business needs a...
What is an eCommerce Website? Websites serve many purposes. However, eCommerce websites exist to generate revenue for its owner. An eCommerce website allows customers to buy and sell physical goods, services, and digital products over the internet rather than in or in...
It shouldn’t come as much of a surprise that your website is an invaluable marketing tool for your business. After all, the first thing people do when they want to learn about a brand or its products is to type their query into their search engine of choice, right?...
The amount of profit your business will achieve depends largely on your ability and efforts towards optimizing inventory management, from the purchasing of inventory and inventory control to the shipping of goods and post-sales activities such as customer service and...