7 Jewelry Store Digital Marketing Ideas You Need To Try

10:07

The internet has changed the way business is done forever — and the jewelry industry is no exception to this.

But here’s the good news: You can use the digital tools available to you to expand the reach of your business and increase your success. To do this, you need to determine who the target audience is for your jewelry store, what message about your business you want to share with them, and which digital channels you’ll use to connect with them.

Creating an online presence is the first step — this includes a website, social media accounts, email marketing, and other channels. Then, you need to create content that gains attention, drives engagement, and leads to sales.

In this blog, we’ll explore seven jewelry store digital marketing ideas that you can start using now to help new customers discover your jewelry store and keep past customers engaged with your brand.

1. Optimize Your Website for Search Engines

To truly compete in the jewelry industry, your jewelry store needs a great website. Potential customers need to be able to find your location, see your store’s hours, and catch a glimpse of your products. Create a website that’s clear, easy to navigate, visually appealing, and matches the personality of your store.

Most people use search engines to navigate the internet, so it’s important your website can be easily found using search engines. The process of ensuring your website appears close to the top of search engine results is called search engine optimization (SEO).

You can boost your website’s SEO by researching the highly searched terms related to jewelry stores and incorporating those keywords into your site. For example, if your research shows that “custom jewelry” and “rare jewelry” are commonly searched, and you sell both of these at your store, you want to make sure these terms show up a few times on your website so that those looking for these terms can find your store.

Using SEO-based keywords frequently will lead to more clicks and greater brand awareness.

2. Leverage Social Media Marketing

Social media allows your business to reach a much wider audience — but you need to create great content to get potential customers interested. Post high-quality images and videos of your jewelry to showcase the products your store offers, and give social media users a sense of the experience they’ll have visiting your store. Create posts to make your customers aware of special offers and new products.

You can use social media to interact with your customers, who you may receive comments and direct messages from. Respond to these messages professionally, answer questions to the best of your ability, and thank customers for their feedback. Positive interactions with your brand builds brand loyalty among your customers.

3. Create Email Marketing Campaigns

Email marketing keeps your business top-of-mind for customers.

Use an email list to inform customers about:

New product offerings
Store events
Discounts and special offers
Loyalty programs

Create email content that interests customers by incorporating high-quality imagery, engaging subject lines, and significant discount offers.

To improve customer engagement, personalize emails. For example, you might send a customer a discount email right after a big purchase, when they haven’t made a purchase for a set amount of time, or on their birthday. These emails keep customers coming back and motivate them to make another purchase.

4. Utilize Digital Advertising

Paid ads drive traffic to your website, generating higher engagement and increasing sales. There are many online platforms where you can run ads, including Google, YouTube, Instagram, and Facebook. Consider your target audience and where they are most likely to encounter ads for your jewelry store.

As you work with paid ads, pay close attention to traffic that originates from ads. If you’re getting much more traffic from one site than another, or if one piece of advertising content is generating more interest than another, adjust your strategy accordingly.

Over time, as you test different kinds of ads and different platforms, you’ll determine what works best for your jewelry store and improve your strategy.

5. Establish Influencer Partnerships

Influencers are social media users who have amassed a large following and whose posts, including those about products and services, have an impact on the behavior of their audience. Partnering with influencers allows a wider audience to see your products and become familiar with your brand. These partnerships are mutually beneficial, but often require a financial incentive for the influencer.

Partner with influencers who have a brand identity that’s complementary to your own. Look for an influencer who is promoting other high-quality and valuable products — this helps you paint your jewelry in the best light and get it in front of an audience who is likely to be interested in it.

As with other marketing strategies, keep track of how much sales volume is coming from an influencer partnership. Digital programs can help you track how many people are clicking on a link from a certain site.

You can also use surveys to see how many people heard of your brands and products from an influencer. This helps you determine how much you should invest in this partnership and whether it’s moving the needle for your business.

6. Collect Customer Reviews and Testimonials

Receiving positive online reviews from customers is one of the most important ways companies gain credibility. It’s common for potential customers to look at online reviews before they decide to enter your jewelry store. In online reviews, customers tend to discuss a retail store’s products, atmosphere, customer service, and other topics.

When a customer has had a great experience in your jewelry store, ask them to leave you a review online. Not every customer will, but making a habit of requesting these reviews leads to more reviews, helping your store develop a positive reputation online. When a customer seems unhappy, try to go the extra mile to help them resolve their issue so they don’t take out their frustrations by leaving you a bad review.

If you get a bad review or two, don’t panic. Consider whether the opinions expressed are reasonable, and whether following the feedback would be helpful.

Sometimes, you may get a bad review due to circumstances you can’t control. Do your best to help each customer, but accept the fact that you can’t control every variable and your store may not be the best fit for everyone.

If you have an especially happy customer — perhaps a customer that makes frequent purchases — ask them if they’d be willing to record a video testimonial explaining what made their experience so great. Use video testimonials on your website and on social media channels to showcase your jewelry store’s best qualities to potential customers.

7. Create a Loyalty Program

Loyalty programs keep customers coming back to your jewelry store by incentivizing them with special rewards.

Loyalty program rewards might include:

Discounts
Free shipping
Exclusive products
Early access to offers

Loyalty members of retail stores usually accrue rewards by making purchases, but they can also be rewarded for engaging with the store on social media, or referring new customers who make purchases. These rewards offer customers greater value and encourage them to buy from your jewelry store rather than your competitors.

It’s important to make your loyalty program easy for your customer to use. If it’s too difficult to check their points or if they consistently have issues redeeming their points, they may lose interest in the program.

Create a webpage where customers can easily check their points and redeem their rewards, and make it a breeze for them to redeem their points in store at the register. If customers are enjoying your products and having fun using the loyalty program, they’ll keep using it — increasing your sales.

Implement Jewelry Store Digital Marketing With Jewel 360

To attract and retain customers, you need to employ digital marketing strategies for your small jewelry store. Without a marketing strategy, small businesses fail to stand out, and even their ideal customers can’t find them. Jewelry store digital marketing casts a wide net, increasing brand awareness and directing your ideal customers to your digital channels and your store.

There are many jewelry store digital marketing strategies to choose from, but your strategy should be unique to your store. Try a variety of different strategies, and pay close attention to how each one impacts sales.

Find the most effective methods and invest in them. If one strategy doesn’t seem to make a difference, take a break from it and focus on the methods that generate greater success. Find the channels that resonate with your audience and create great content to post on these channels. As you create your customized digital marketing strategy, you’ll keep your existing customers loyal and attract new ones.

Digital marketing can be a lot of work — but a point of sale (POS) system lightens the load. Jewel360 is an all-in-one, cloud-based POS solution that offers a variety of marketing features, including website development, email marketing, online review requests, and more.

By automating tasks you would otherwise do by hand, Jewel360 saves you time and money. Schedule a demo today!