4 Best Wholesale Jewelry Vendors in 2025

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A jewelry store is only as great as its vendors.

That’s why it’s important to partner with suppliers you can count on.

Who you choose to work with shapes the kind of business you run. There are plenty of companies out there, and each one comes with its own strengths and challenges.

Most wholesale vendors specialize in large orders and typically offer bulk discounts. You purchase inventory from them at a lower cost, set your own prices, and earn a profit on every sale.

As you look for the best jewelry wholesale vendors for your store, research thoroughly. Prioritize jewelry that aligns with your brand in style, quality, and price. Check customer reviews to determine if the vendor has reliable management and customer service.

In this blog, we’ll walk you through how to find the right suppliers for your business — and highlight four top jewelry wholesale vendors worth considering.

Let’s get started.

How To Choose the Right Jewelry Wholesale Suppliers

It’s common for jewelry stores to work with multiple vendors so they can craft a specific product mix. You might choose different suppliers based on the gemstones or styles they offer. As you research your options, keep these key factors in mind.

Product Fit

Before you start purchasing from a vendor, make sure their products are the right fit. Do you want customers to come to your store for fine jewelry or more affordable options? You may choose to specialize in specific items, like diamond engagement rings. Whatever you decide for your product mix, work with vendors who carry products suited to your target audience.

Product Quality

No matter what kind of jewelry you offer, it must be made with quality. If gemstones come loose from their settings or pieces fall apart, you quickly face customer service issues and risk damaging your reputation. That’s why it’s important to check customer reviews before you start doing business with a vendor. Look for any recurring quality issues to confirm you’re delivering a great product to your customers.

Price Range

Choose vendors with pricing that fits your budget. The prices you charge in your jewelry store need to match your target customers’ expectations — and stay above inventory costs so you can turn a profit. Make sure what you buy is the right price for your customers and leaves you enough margin to pay the bills.

Reliability

Once you’ve checked the other boxes, confirm that your vendors are reliable. This one may take time to assess. Watch whether shipments arrive as scheduled and in the correct quantities. If there’s an issue, make sure they’re willing to help you resolve it. If a vendor isn’t fulfilling their promises, it may be time to look elsewhere.

Red Flags To Look Out For

Not all vendors are reliable. Here are a few indicators that a vendor’s products or services are subpar.

Unrealistic Pricing

If a vendor’s pricing seems too good to be true, it probably is. Unrealistic prices may mean they’re using low-quality materials. It can also indicate that they have a low base cost but add extra expenses at checkout. If something seems off, take a closer look before committing.

Lack of Reviews or References

Reviews, testimonials, and references help you assess the quality of a vendor’s products and service. Look for online reviews to understand the general consensus. You can also ask the vendor for client references, which reputable companies are more likely to provide. By contacting a reference, you can get a firsthand account of how the company operates.

Poor Communication

When working with a vendor, good communication is essential. You need to reach them quickly to resolve issues and keep shipments on schedule. If a vendor’s customer service is poor and a shipment is missed or lost, you risk losing sales and disappointing your customers.

4 Best Jewelry Wholesale Vendors in 2025

There are a wide variety of jewelry wholesale vendors to choose from. The key is to find ones that align with your store’s focus. Some specialize in high-end luxury pieces, while others offer more affordable products. Below, we’ve highlighted a few vendor options tailored to different types of jewelry store needs.

Best for High-End Pieces: Stuller

Stuller is a trusted jewelry supplier with over 50 years of experience. With five facilities worldwide and a catalog of more than 200,000 products, Stuller features traditional, high-end jewelry — including loose diamonds for retailers who create custom pieces. This reputable company also offers diamond cutting, stone setting, special-order gemstones, and custom jewelry for purchase.

Most Affordable: Cheap Wholesale Jewelry

Headquartered in Rhode Island, Cheap Wholesale Jewelry is a family-operated supply business with 16 years in the industry. They specialize in fashion jewelry, and as its name suggests, they aim to be the most affordable jewelry source on the market. More specifically, their stock of cubic zirconia rings ranks among the best in assortment, quality, and price in the U.S.

Cheap Wholesale Jewelry focuses on selling and buying closeouts — inventory that’s being discontinued, cleared out, or liquidated. This model allows them to keep prices low while offering a constantly changing selection.

Best for New Stores: Wona Trading

Founded in 2004 and based in New York City, Wona Trading is a strong option for new jewelry stores because they require no minimum purchase. While some vendors emphasize bulk orders, Wona Trading allows retailers to start small and scale up as their business grows. They prioritize maintaining long-term business relationships and finding new ones. The company offers a wide selection of pieces, from trendy fashion jewelry to more traditional styles.

Best for Fashion Jewelry: ZENZII

ZENZII is based in Atlanta, Georgia and has been operating since 2008. They specialize in brightly colored fashion jewelry. Their bold, trend-driven pieces are a great fit for boutiques and retailers who want to offer something stylish and distinctive.

They appear frequently on lists of top jewelry wholesale suppliers and have hundreds of five-star reviews. ZENZII also runs an affiliate program that gives members access to exclusive deals.

Find the Best Jewelry Wholesale Vendors With Jewel360

Finding the best vendors for your jewelry store requires more than just a quick Google search. It’s a process of sourcing the right products at the right price and building relationships with people you can trust.

Before you begin, you need a clear idea of what kind of jewelry store you want to be. Once you have a vision for your business, you can start looking for vendors who match your goals and support your retail model.

With the right tools, choosing the best jewelry wholesale vendors becomes much easier. Jewel360 is a cloud-based point of sale (POS) system that gives you access to an extensive catalog of jewelry vendors.

Pricing in these catalogs updates automatically, so you always have an accurate view of your costs. With comprehensive data tracking, you can see which vendors perform best in your store and adjust your product mix strategically.

Our all-in-one solution is also equipped with payment processing, inventory management, e-commerce tools, and jewelry-specific features like custom order management and repair modules.

With all of these features at your fingertips, you have everything you need to run your jewelry store.

To see what Jewel360 can do for your business, schedule a demo today!

4 Best Wholesale Jewelry Vendors in 2025