How do you maintain customer loyalty? If you said maintaining a CRM database, offering a loyalty rewards program, and using social media, you’re not alone—lots of marketers use these same traditional channels. The problem is, loyalty is getting hard to come by. Not...
Did you know that about 20-30% of shoppers prefer to shop online? That's the word from The Retail Doctor who points out that this statistic indicates that when people go out shopping, it’s not something they have to do, it is something they want to do. It also means...
Does eCommerce hurt offline businesses? It would be easy for retailers to make that assumption based on the fact that today's consumers seem to favor online shopping. As of 2015, data from comScore indicated that, in the US, eCommerce accounted for at least 12.4% of...
As a blog for small retailers, we do a lot of articles about offering value to customers. Why? What retailer–from tiny internet start-ups to huge national chains–doesn't want high value customers who are loyal, willing to spend their hard earned money with your brand,...
There's a lot of negativity surrounding the meteoric rise in popularity of selfies. Many people view the Millennial generation as vapid or self-centered when they see how many selfies are posted each day (millions, for the record). However, selfies are one fad that's...
Many small businesses continue to stick with the same traditional advertising methods they have always used instead of taking advantage of online marketing. “You have to stay up to date with the times,” says Tech.Co. "If you continue to rely on outdated marketing...