8 Jewelry Consumer Trends To Consider in 2025

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There’s a new “wave” every year, whether it’s in fashion, music, or the latest paint colors for your home.

And as timeless as jewelry is, it’s no stranger to trends. No matter how many come and go, jewelry will always hold its place — even with talks of tightening budgets, there’s still room for a little sparkle. In fact, spending on jewelry rose 1.4% year-over-year since 2023, and this upward trend is expected to continue through 2025.

To stay ahead of the curve — and maybe even set the trends — this blog will give you a glimpse into what today’s jewelry consumers are really after. Get familiar with the latest jewelry consumer trends and some eye-opening spending stats that can help you better understand your customers’ preferences.

Jewelry Spending Stats From 2024

To understand where the jewelry market is headed, you have to first look where it’s been. Some jewelry consumer trends are exactly what you’d expect, while others have come as a complete surprise:

The top jewelry brands still hold most of the market share, with big names like Tiffany & Co., Harry Winston, and Cartier accounting for $61.06 billion of the global jewelry market. This is mostly because these brands have a strong legacy in the industry and the resources to source from their own exclusive mines, giving them an edge when it comes to both quality and supply.
The demand for lab-grown diamonds is growing faster than for naturally-sourced diamonds, though there's still some stigma attached to them. While people who bought natural diamonds didn’t hesitate to spend more on those precious stones, the desire for sustainable diamonds is still stronger than any negative views they might face as an alternative.
Even though the demand for lab-grown diamonds grew, their price still dropped over 7% from the previous year.
Online jewelry sales are expected to grow to nearly $104 billion by 2030, up from $75.3 billion in 2023.
More consumers than ever are seeking ethically-sourced and sustainable jewelry, as many pieces made from metals and plastics are not eco-friendly and can take over 500 years to biodegrade.
Gen Z and Alpha have significant buying power, with wants and values that differ greatly from previous generations. Many experts believe that if these generations don’t make up at least 10–15% of a jewelry brand’s sales, the brand may struggle to survive in the next decade.

These stats give a clear picture of where the jewelry market is heading. While big-name brands continue to dominate, there’s definitely a shift happening with lab-grown diamonds, sustainable options, and the rise of affordable luxury. As jewelry consumer trends continue to evolve, staying in tune with these changes will help you meet your customers where they’re at.

1. The Rise of Sustainable and Ethical Jewelry

Sustainability is a key priority for many jewelry shoppers, and it’s shaping current jewelry consumer trends. More customers are choosing brands that align with their values, especially when it comes to ethical sourcing and eco-friendly practices. Whether it's recycled gold, lab-grown diamonds, or other responsibly-sourced materials, consumers are making choices that reflect a growing desire to know where their jewelry comes from.

What you can do: Put your sustainable jewelry options front and center, both in store and online. People love knowing the story behind their pieces, so share how you source your materials and any certifications that prove your commitment to ethical practices.

2. Personalization Is Key

Jewelry has always been about expressing individuality, but now, the demand for personalized pieces is bigger than ever. From custom engravings to bespoke designs, more customers are seeking jewelry that feels unique to them. This trend is about more than just adding initials or birthstones — it’s about creating one-of-a-kind pieces that reflect personal stories and milestones.

What you can do: Make personalization easy for your customers by offering engraving services and custom design options. Give them the chance to create something truly unique that they'll cherish forever.

3. Online Shopping and Virtual Try-Ons Are Here To Stay

While in-store shopping still matters, online shopping is definitely on the rise. Many jewelry buyers love the convenience of shopping from home, but they still want to make sure the jewelry looks great before buying. Virtual try-on technology, using augmented reality (AR), lets customers see how pieces look on their skin tone or against their body, all before hitting "add to cart."

What you can do: If you haven’t already, think about investing in virtual try-on technology for your website. Offering high-quality product images, detailed videos, and a great online experience helps make your customers feel confident in their purchases.

4. Affordable Luxury Continues To Gain Popularity

Affordable luxury is a big part of jewelry consumer trends right now. People still want high-quality, luxurious pieces — but at a price that’s more within reach. Affordable luxury jewelry fills the gap between everyday costume jewelry and high-end, high-cost pieces. Shoppers love sleek designs that use semi-precious stones or gold-plated materials, but don’t want to break the bank to get that “wow” factor.

What you can do: Keep an eye on emerging designers and jewelry lines that offer designer-inspired pieces at a more affordable price. These items are perfect for customers who want to treat themselves without going overboard.

5. Colorful Gemstones and Mixed Metals Are In

Bright, bold, and colorful — 2025 is shaping up to be all about gemstone and metal combinations. Consumers are moving away from traditional diamonds and embracing colorful gemstones like sapphires, emeralds, and even unique stones like morganite and tourmaline. And when it comes to metals, mixing gold, silver, platinum, and rose gold is becoming a go-to style choice.

What you can do: Stock a variety of colorful gemstones, and encourage customers to experiment with mixing metals. A dedicated section in your store showcasing these fun, bold combinations can spark plenty of interest.

6. Minimalism and Everyday Wear

While statement pieces are still on trend, there’s a growing demand for simple, everyday jewelry. Consumers are looking for pieces they can wear from morning to night — think delicate necklaces, stackable rings, and classic stud earrings that go with everything. These pieces are all about versatility, style, and ease, making them perfect for daily wear.

What you can do: Offer collections that cater to the minimalist trend. Focus on versatile, classic designs that can be worn every day, and emphasize durability and comfort.

7. Experiential Shopping Experiences

Online shopping is easy, but shoppers are still craving that in-store experience. Jewelry stores are transforming into destinations where customers can enjoy personalized shopping experiences, private appointments, or even fun events like jewelry-making workshops. Creating a memorable experience is key to bringing people into your store.

What you can do: Think about ways to elevate the in-store experience. Can you offer styling sessions, private events, or exclusive shopping experiences? Creating memorable moments in your jewelry store will keep customers coming back for more.

8. The Power of Social Media and Influencers

Social media and influencers continue to play a huge role in shaping jewelry consumer trends. Platforms like Instagram, TikTok, and YouTube are powerful tools for jewelry brands to reach new audiences and build excitement around their products. Partnering with influencers or running social media campaigns can boost visibility and help build trust with younger, engaged shoppers.

What you can do: Consider partnering with influencers who align with your brand. Encourage your customers to share their own jewelry moments on social media and offer special incentives like discounts or giveaways for tagging your store.

Stay Ahead of Jewelry Consumer Trends With Jewel360

To keep up with new jewelry consumer trends and manage your store effectively, Jewel360 offers a range of powerful features designed to streamline operations and enhance the customer experience.

Our all-in-one point of sale (POS) solution covers all the bases — from streamlining inventory to managing custom orders to providing an effortless e-commerce experience — ensuring your store is always ready to meet the latest trends.

Jewel360 makes it easy to stay connected with your customers, offering tools for online shopping, virtual try-ons, and even integrating social media for a more engaging experience. Plus, our intuitive POS system ensures smooth transactions, while our custom order management features help you deliver exactly what your customers want — from personalized designs to sustainable options.

Ready to elevate your jewelry store and stay ahead of this year’s trends? Schedule a free demo with Jewel360 today.