If you’re running a small business, you’ve probably thought a lot about when and how you should sell on social media. Selling on social media opens new sales channels to your business and creates opportunities to generate significant revenue. Currently there are an...
The COVID-19 pandemic hurt many industries, but one category shined: jewelry. Overall jewelry sales increased nearly 38% in 2021 to $94.2 billion, according to the Bureau of Economic Analysis. Consumers nearly doubled their spending, laying out an average of $136.33...
From golden age movie musicals to Billboard-charting songs, diamonds are embedded in cultures throughout the world. Egyptians saw diamonds as symbols of power. Indian myths have the deity Krishna giving his beloved a diamond to...
When the pandemic shut down in-person gatherings, people planning weddings and parties felt the blow. But as couples put off in-person weddings and cautious guests declined to attend gatherings, the impact spread to everyone in the industry, from caterers to...
With holiday jewelry sales soaring by 32% in 2021, the festive season proves to be a great time for jewelry stores. On these occasions, you have the opportunity to leverage sentiments and craft experiences that resonate with your customers. This unique market thrives...
It wasn’t long ago when Facebook was the primary social media platform. Launched in the early aughts, Facebook, now Meta, originated as an online social hangout for college students. Fast forward to 2023 and social media saturates nearly the entirety of daily...