When Brooke returned from working in the New York diamond district and took over the family business, she had a lot of changes to make — and the point of sale (POS) system was one of the biggest.
“I got here, and it was a bit of a mess. I’m not going to lie. They were… I don’t want to say they were still handwriting receipts, but The Edge kind of seems like that sometimes.”
Why First People’s Jewelers Switched From The Edge POS
After 10 years on The Edge, slow performance, unreliable support, and outdated technology were holding the store back.
“Every day we’re like, ‘Is it going to run? Do we have to call support?’”
First People’s Jewelers had been using The Edge for roughly a decade, and in that time, they struggled with:
- Constant system downtime: The team arrived each morning wondering whether their POS would even turn on. Daily uncertainty over whether the system would run became the norm.
- Slow transactions: Processing a sale or building a repair ticket took several minutes. Customers stood waiting awkwardly while staff apologized at the counter.
- Support that took hours to respond: When something broke, calling support meant waiting hours for a callback.
- Poor UX and clunky navigation: Completing any action required constant passcode reentry and deep menu navigation.
- No remote access: The system was locked to an in-store machine. If Brooke wasn’t physically behind the counter, she had no visibility into what was happening in her business.
The unreliability was relentless. Every morning, the team arrived not knowing if the system would work for them.
When something did break, getting help wasn’t fast — sometimes it took a couple of hours just to hear back. Eventually, Brooke had had enough.
Why Brooke Chose Jewel360 Over Other Jewelry Store POS Systems
Three questions during a Jewel360 demo gave her the confidence to make the switch.
When Brooke started researching alternatives, she searched for POS systems specifically built for the jewelry industry. After looking at a few options, she sat down with the Jewel360 team.
“I asked them three or four questions, and they answered every single one exactly how I needed them to. At that point, I was pretty hooked and excited about it. I remember going back to my store and being like, ‘This could be it.’”
Her staff was nervous about switching. They’d grown comfortable with a familiar (if broken) system. But Brooke wasn’t hesitant at all. She’d done her homework, and Jewel360 checked every box.
She was excited to have a cloud-based platform she could access anytime, anywhere — something The Edge never offered.
Migrating From The Edge to Jewel360 Was Easier Than Expected
Hands-on onboarding and data migration made switching simple for the entire team.
For jewelry stores that have spent years on The Edge, the idea of migrating to a new system can feel overwhelming. Brooke’s experience tells a different story.
“The migration part from moving from The Edge to Jewel360 was actually pretty simple and easy. Jewel360 really held my hand and walked me through the entire process. I really didn’t have to do much.”
What looked like the biggest obstacle turned into one of the easiest parts of the switch.
Staff adoption moved just as fast.
“I was really nervous about my staff catching on and working with Jewel360, but in a matter of a couple days, everybody understood it, and it was perfect.”
Results After Switching From The Edge to Jewel360
Three years later, Brooke can run her jewelry store from anywhere with complete visibility into the business.
Jewel360 has become the operational backbone of First People’s Jewelers.
Where The Edge left Brooke flying blind, Jewel360 gives her real-time visibility into her business at all times.
“My favorite part — and what I’ve become addicted to — is the end-of-day report. I’m constantly checking that. It shows me my numbers. It shows me what’s going on in the store for the day. It shows me what employees are selling to who and what customers have come in. It’s a great way to watch my store throughout the day. I can do it here at the store, or I can do it while I’m in the Bahamas.”
Instead of spending time wondering what happened during the day, Brooke now has the information she needs to make decisions with confidence and keep the business running smoothly.
“The amount of information that it gives me now is mind-blowing. I don’t think I could run First People’s Jewelers without Jewel360.”
Brooke encourages other jewelry store owners to make the switch to Jewel360.
“Take the jump. Go for it. If you do this now, you’re going to thank yourself later.”
